Tips to Maximize Your Potential as a Moving Company
Owners of professional moving companies are tasked with figuring out how to thrive in an incredibly competitive industry. These tips will help you streamline, optimize, and organize your business, online and off.
Invest in Your Online Presence
These days, everything is online. There’s a reason for this; customers will visit a business’s website and social media pages to conduct research before making a purchase. Because your online presence will be their first impression, investing time and money into it is incredibly important.
Your website should be professionally designed and edited, with clear navigation and high-quality images, and with text that is clear, concise, and free of spelling or grammatical errors. Your contact information and service areas should be clearly visible and easy to find.
Other information to include are the most popular or best moving services you offer, the cost for your service, your length of time in business, and a blog with helpful posts such as how to plan for moving day and pack efficiently.
Having one or more social media pages can give your customers the opportunity to interact with you directly and provides another channel through which you can market your business. Use your social media accounts to share photos of happy customers, upcoming charity events you may be a part of, and your moving expertise.
Social media can also be a great way to flex your customer service muscles by allowing you to address questions, comments, and concerns from customers directly. However, you’ll want to make sure that you always do so as soon as possible after customers have posted.
With more people accessing sites and services with their devices, having a helpful app and website that’s mobile-friendly just makes sense. Get info on which app is best by analyzing customer preferences. Making sure your mobile-friendly site only takes a couple of seconds to load will prevent visitors from straying.
Expand Your Service Locations
In enlarging your service area, you’ll gain loads of valuable experience that will give customers even more reason to put you at the top of their list of long-distance moving companies. Don’t forget, as you’re traveling from town to town, your trucks will be advertising your company name and website to many pairs of eyes.
Dominate in the off-Season
All moving companies enjoy plenty of business when the weather is good and sales are high, but if your business tends to drop off during certain times of the year, this is a golden opportunity to maximize your potential. Spend these slower times marketing your business, and your next busy season will be more profitable than ever.
Get Listed on MoverMatch.com
Marketing and expansion are surefire ways to get more customers, but there’s another effective way to get your name out there. MoverMatch.com allows moving trucking companies like yours to advertise their services and compete for moving jobs while making it incredibly easy for customers to find you. Contact us today or visit our website to learn more about how this platform can help you maximize your potential as a moving company.
Moving company marketing has changed over the past several decades. In the 1990s, thanks to the Internet, moving companies could create websites ..Read More