Moving company marketing has changed over the past several decades. In the 1990s, thanks to the Internet, moving companies could create websites to connect with customers. Then, in the 2000s, we saw the beginning of social media platforms, which provided even more marketing opportunities for moving companies.
Today, reaching customers and generating leads requires more than just having a website and a few social media platforms. It requires establishing solid marketing channels and marketing for movers strategies to increase awareness of the company and your services.
It also requires deciding which moving company marketing strategies to use. Besides social media and a company website, you have to decide between mobile apps, search engine optimization, paid advertising, video content, and others that will help you successfully market your moving company.
How to Get Moving Leads
Using the right marketing strategies can help generate leads for potential customers. However, marketing plans need to take into account the time constraints that go along with moving. Most people start planning their moves about a month or two before their actual moving date. You need to make sure you are generating enough leads to keep you busy.
Ideally, you need to think about generating and responding to leads promptly. You need to provide a quote, answer questions, and ensure the potential customer has enough information to decide whether they want to use your services.
Digital Marketing Strategies for Moving Companies
There is a wide range of digital marketing strategies available for you to generate leads for your moving business, including:
Establish a moving company website.
You will want a web presence so potential customers can learn more about your moving company and the moving services you offer. Your website should include features such as request a quote, contact details, and schedule your move.
Register your moving company on Google and Bing.
Both Google and Bing allow local businesses to register for free. Setting up your business on these search engines will make it easier for people to find you locally in your area. Whenever someone searches for moving companies in your city, you will show up near the top of the search results below the paid ads. You can also encourage your customers to leave reviews of your moving company and moving services.
Claim your business listing on review sites.
You should also take the time to visit various review sites, like Yelp, to see if you have any customer reviews. Review sites also allow you to claim your business listing and register for free. This is another great channel to utilize. Review sites ensure you are providing excellent customer service and allow you to address any negative reviews.
Create a video that showcases your moving services.
Many people prefer watching a video and listening to someone speak than reading a lot of text. You could have more than one video that showcases each service your moving company offers. Ideally, you want to keep videos to around three minutes or less to maintain interest.
Register your moving company on one or two social media platforms.
There are plenty of social media platforms to choose from, such as Twitter, Facebook, Google My Business, Instagram, and LinkedIn. It is important to understand how to use each of these platforms for marketing purposes. While it can be tempting to register your moving company on every social media platform, don’t.
Managing social media content can be time-consuming. You also have to answer phone calls, maintain a website, respond to emails and web inquiries, and move your customers. It is better to focus on one or two social media platforms that are appropriate for the moving industry.
Sign Up for MoverMatch.com
Another great way to generate leads is to register with MoverMatch.com. This is a service that pairs you with people looking for moving companies and moving services in your area.
MoverMatch.com will also help provide a free quote to the potential lead based on the information you provide. We take care of providing sufficient information to the lead. This helps them decide if they want to use your moving company for their upcoming move.
Google, Facebook, other such platforms allow you to purchase paid ads that get featured in various areas. For example, a Google paid ad shows up at the top of the search results whenever someone searches for moving companies. On Facebook, the ads are generated based on the person’s interests using various algorithms.
The Importance of Social Media for Moving Companies
According to Statista, the average daily use of social media per person was 144 minutes a day in 2019.1 This number was expected to increase in 2020 and continue to increase in 2021. As you can imagine, social media affords an ideal platform to use for marketing purposes.
Here is a summary of what each social media platform is best used for:
- Facebook: Think of Facebook as an extension of your website. It allows you to engage with your customers and followers to provide quick updates, announcements, and special offers and to share moving tips and tricks. Using Facebook is about increasing your brand awareness.
- Instagram: Instagram relies on pictures to help increase brand awareness to highlight your moving services. People use Instagram for innovative ideas and inspiration.
- Google My Business: Potential customers that find your moving company through a Google search can learn more about your business with Google My Business. You can use this social media platform to share moving tips, tricks, special offers, and featured moving services. Think of Google My Business as your opportunity to make a first impression on people to generate leads.
- Twitter: Twitter is all about connecting with people quickly. You could share information about last-minute booking opportunities, special promotions, and new videos you posted on your website. Twitter is a great platform when you have something of value to share
- LinkedIn: LinkedIn is a social media platform you can use to build brand awareness about your moving company. You can also use this platform to share your knowledge of the moving industry. Furthermore, LinkedIn is a great social media platform to use when you want to generate leads from other businesses. For example, you offer commercial moving services.
Don’t Forget About Traditional Marketing Strategies to Market Your Moving Company
You don’t want to forget about more traditional marketing strategies too. Some different options you could use are:
- Billboard Advertising
- Bus/Train/Subway Advertising
- Radio and Local Television Advertising
- Newspaper Advertising
- Postcard Mailers
Establish Business Partnerships
Another effective way to advertise your moving company and generate leads is through business partnerships. For example, you could partner with a local apartment community. The apartment community hangs up flyers in various areas and refers people looking for moving companies to your business. In return, you refer people looking for apartments to their apartment community.
Registering with MoverMatch.com is another type of business partnership. Yet, this type of arrangement is more beneficial for your business. You do not have to refer others unless you want to.
As can be seen, there are several effective ways to market your moving company to generate new leads to grow your business. For further information about the services offered by MoverMatch.com or to register your moving company, please feel free to visit our website today!